Based in Hemel Hempstead10 towns · in-person meetings

Web design & automation inHertfordshire.

I'm Eduard Proca, a web developer based in Hemel Hempstead. Alongside my full-time engineering role I build websites, automations and AI assistants for small businesses across Hertfordshire — and because I'm local, we can meet in person.

(01) 10k+ Monthly users on platforms I maintain
(02) 250+ API requests handled every day
(03) 27k Leads migrated with zero data loss
(04) £100k+ Monthly bookings processed
(01) Services

What I build.

Three services for Hertfordshire businesses, done properly — the same production standard I bring to platforms serving thousands of users a day.

01

Web design & development

Fast, mobile-first websites for small businesses — designed, built, launched and handed over with docs your team can actually use.

  • Custom design
  • SEO-ready builds
  • Booking & payments
  • Hosting & care
02

Business automation

Forms, CRM, email and payments wired together so leads get followed up and admin runs itself — without another hire.

  • Lead capture
  • CRM integrations
  • Email sequences
  • Zapier & webhooks
03

AI agents & assistants

Assistants that answer questions, qualify leads and book appointments over chat or SMS — scoped tightly and tested before they go live.

  • Website chat
  • Missed-call SMS
  • Booking agents
  • Claude & Gemini
(02) Areas

Towns I work in.

From Berkhamsted to Letchworth — every town below is close enough to meet in person, and each page covers how I help businesses there.

51.75° N · 0.45° W

Hemel Hempstead

Hemel has one of the largest business areas in the region at Maylands, alongside the shops on the Marlowes and the high streets of the Old Town, Apsley and Leverstock Green.

Home base
51.66° N · 0.40° W

Watford

Watford is one of the busiest commercial centres in Hertfordshire — offices around Clarendon Road, retail and food along the High Street and around the Atria, and trades and service businesses spread out through Bushey, Garston and Oxhey.

≈ 11 km from base
51.75° N · 0.34° W

St Albans

St Albans is full of independent businesses: restaurants and cafés around St Peter's Street and George Street, boutiques and salons, and a large number of professional firms.

≈ 8 km from base
51.76° N · 0.57° W

Berkhamsted

Berkhamsted's High Street is lined with independent shops, restaurants, pubs and service businesses, and the canal, castle and surrounding countryside bring in visitors as well as locals.

≈ 8 km from base
51.81° N · 0.36° W

Harpenden

Harpenden's High Street and Leyton Road are home to cafés, restaurants, boutiques, salons and wellness studios, and many residents run consultancies and small firms from home.

≈ 9 km from base
51.76° N · 0.23° W

Hatfield

Hatfield mixes a large student population around the University of Hertfordshire with business parks, retail and hospitality.

≈ 15 km from base
51.80° N · 0.21° W

Welwyn Garden City

Welwyn Garden City's town centre is home to retailers, restaurants and professional services, and its business areas host a mix of offices, light industry and growing firms.

≈ 18 km from base
51.90° N · 0.20° W

Stevenage

Stevenage combines a big engineering and science employer base along Gunnels Wood Road with a busy town centre and the Old Town high street.

≈ 24 km from base
51.95° N · 0.28° W

Hitchin

Hitchin's historic market town centre is packed with independent retailers, cafés, salons and trades, and it draws shoppers from across North Herts.

≈ 25 km from base
51.98° N · 0.23° W

Letchworth Garden City

Letchworth was the world's first garden city, and its town centre, Leys Avenue and business areas still have a strong independent streak — local retailers, cafés, trades and manufacturers.

≈ 29 km from base
(03) Selected work

Real projects,
live in production.

Client websites, booking systems, automation platforms and AI agents — shipped end to end and still running.

Say I Do Weddings — Wedding · Web design
Wedding · Web design

Say I Do Weddings

Conversion-focused site for a UK wedding planner, designed to feel premium and bring in higher-value enquiries.

The Memory Corners — Events · Booking site
Events · Booking site

The Memory Corners

Photo booth company site with online booking flows and event galleries, built to convert busy visitors fast.

ProveIt — Automation · Platform
Automation · Platform

ProveIt

Lead-generation platform handling 250+ API requests and 180+ automated workflows a day, with CRM integrations.

Resevia — AI agent
AI agent

Resevia

AI receptionist for beauty salons: recovers missed calls by SMS, checks live availability and books appointments.

(04) Process

How it works.

One person from first call to launch — no account managers and no hand-offs between teams.

  1. 01

    Intro call

    We talk through your business, what isn't working and what you need — in person or on a video call.

  2. 02

    Written quote

    Scope, timeline and price broken down clearly, before any work starts.

  3. 03

    Design & build

    You see progress as it happens and give feedback along the way.

  4. 04

    Launch & handover

    I set up hosting, analytics and search basics, then hand over with docs you can actually use.

(05) FAQ

Questions from Hertfordshire.

01Which areas of Hertfordshire do you cover?

All of it. I'm based in Hemel Hempstead and regularly cover Watford, St Albans, Berkhamsted, Harpenden, Hatfield, Welwyn Garden City, Stevenage, Hitchin and Letchworth, and I work remotely with businesses anywhere in the UK.

02How much does a website cost?

It depends on scope — a few pages and a contact form is a very different job from booking, payments and integrations. After a short call I send a written quote broken down by what is included, so you know exactly what you are paying for before anything starts.

03Do I need to be technical?

No. I handle design, build, hosting setup and launch, then hand over with plain-English docs so you can update your own content.

(06) Contact

Let's build yours.

Tell me what your business does and what isn't working. I'll come back to you with ideas and next steps.

Email me